You must have heard a lot like Facebook data scandal, data-breach, डाटा विक्री, analytica आणि हा सगळा फेसबुकचा डाटा गोंधळ !
so here I am to tell you in detail all about Facebook-Cambridge analytica- data scandal.
Data… what is data firstly? same so tiny word right? well ,it’s not as small as you think.
by definition, data is the information in raw or unorganised form, suitable for better uses of processing.
you likes, dislikes, the pages to visit, articles you like, profile you visit or stalk, post on which you react and even the personal information that you provide to the social media this all comes under your data. So it’s more like electronic footprint of yours.
Data is the new fuel it costs more than any jewel. ;But what makes it so valuable?
there is no wonder if we’ll call it mind reader. you won’t believe if I’ll say it can read our minds, but it’s true!
One can know everything about you, almost everything, from the physical appearance, to the place where you live; from the interest you have, to the things you hate; what is running in your mind; what kind of person are you; what fascinates you; your hobbies, interests, your nature,.. this all… Can be know by the analysis of your data.
Data analysis is a process of inspecting, cleansing, transforming and modelling data with the aim of discovering useful information, conclusions and supporting decision making.
By analysis or processing the data one can get every information about the person one can understand everything about nature, interests of the native. Now you might have understand why it’s so important.
So now I start telling the story of Facebook- Cambridge analytica – data scandal…
It begins in 2013 when an app named as ‘thisisyourdigitalife‘ was developed by Aleksandr Kogan.
The app was downloaded by nearly 30 million people in US. can you remember, whenever any app asks for permissions we just hit, I agree.. I agree.. And yes! through these permissions only that app could get access to the Facebook of these people.
The gathered information of up to 87 million people according to Facebook. aleksandr kogan literally sold is data to the company Cambridge analytica.
Cambridge analytica is a British, political consulting firm, which uses data analysis.
Alexander Nix, CEO of analytica bought this data of millions of people.
So now you can imagine what precious thing the data could be, as there was environment of elections in USA at that time!
Now what can regenerate actually did? and how did it use that data?
this point is clear that, through the analysis of this data they could certainly understand political inclinations of any person.
now they separated out these people who were in confusion regarding their votes i.e. to whom it should be given, unlike the remaining, who had fixed about their votes either to Hillary or to Trump.
the percentage of such people who hadn’t decided yet was nearly 20%. Cambridge analytica concentrated on these people with the aim to make Donald trump win.
For that purpose they used psychographic profiling. They could literally control all the media which you could see all the post being bombarded at people in order to make them to Trump’s side. This is called as ‘focused content’.
It’s obvious that our opinions can get affected by such frequent hammering of related post on social media. This all kept happening until the elections and the rest is history.
But now that was the time for this matter to be disclosed.
On 20th march Indian minister of technology, Ravindra Shankar Prasad, blamed on congress and Cambridge analytica for using people started the statement went something like,
तर अशा तऱ्हेने पितळ उघडे पडून अख्ख्या जगासमोर आलं.
Now you’ll think if this data scandal has any relation with India. So there’s a company called of ‘Ovieno Business Intelligence‘ (OBI) which is Indian arm of Cambridge analytica i.e. SCL group.
त्यानंतर चक्रं वेगाने फिरली.analytica sacked their CEO Alexander Nix from his post. N’ coming to Facebook what good that you on 25th March everyone could read the apologizes by Mark Zuckerberg in British newspapers.
To watch the video on this topic see the link below, hit like n’ subscribe